Forever Devine – New York Craze

Introducing Rochelle Melbourne, Founder and Creative Director of Forever Devine.

Rochelle Melbourne embarked on her journey in late 2014, debuting at London Fashion Week, just six months after graduation and has since become an accomplished designer.

Growing up, she spent much of her time with her Nan, who was a tailor and dressmaker based in Smethwick Birmingham. Her Nan passed on valuable skills and confidence, which inspired Rochelle to pursue her aspirations.

She attended Dudley College, followed by Walsall College, where she studied under Wayne Aveline, the winner of Project Catwalk UK Season 2. In 2013, Rochelle completed her journey with a BA HONS degree from Middlesex University.

Forever Devine, a women's fashion line that perfectly blends sophistication and sensuality. Our collection is designed for the modern woman who embraces her inner goddess, offering a stunning array of pieces that transition effortlessly from casual chic to breathtakingly formal. Imagine slipping into a silk-blend dress that drapes like liquid moonlight, its subtle shimmer catching the light with every move, or a perfectly tailored blazer that commands attention in the boardroom.

For your more relaxed moments, our casual wear provides the same level of luxury and style, with high-quality fabrics and thoughtful details that elevate your everyday look. Each garment is crafted to highlight your natural curves and celebrate your confidence, ensuring you feel both powerful and alluring.

With Forever Devine, every outfit tells a story of elegance and allure, inviting you to create your own fashion narrative. Open an account and begin your journey to a wardrobe that is as captivating as you are.

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